BROMPTON JR
(2023)
Mobility Design, Brand Identity
The concept examines the relationship between the original bicycle’s recognisable proportions and the physical requirements of a younger rider. Particular attention is given to how the product’s overall character can be retained while reconsidering its scale and accessibility.
The design explores the potential of adapting a familiar mobility product without losing its distinctive identity. By focusing on proportion, usability and visual continuity, the project investigates how established design principles can be translated into a new product context.
BROMPTON JR
(2023)
Mobility Design, Brand Identity
The concept examines the relationship between the original bicycle’s recognisable proportions and the physical requirements of a younger rider. Particular attention is given to how the product’s overall character can be retained while reconsidering its scale and accessibility.
The design explores the potential of adapting a familiar mobility product without losing its distinctive identity. By focusing on proportion, usability and visual continuity, the project investigates how established design principles can be translated into a new product context.
