OSHEE AIR
(2026)
Brand Identity, Packaging Design
The design approach brings together brand positioning, visual identity and packaging within a cohesive system. The challenge was to distinguish the product within a competitive category while communicating its functional positioning through a clear and recognisable visual language.
The identity was developed across multiple flavours and packaging formats, creating a consistent product family. Through restrained graphics, considered typography and a unified design system, OSHEE AIR connects the physical product with its wider brand communication across retail and hospitality.
OSHEE AIR
(2026)
Brand Identity, Packaging Design
The design approach brings together brand positioning, visual identity and packaging within a cohesive system. The challenge was to distinguish the product within a competitive category while communicating its functional positioning through a clear and recognisable visual language.
The identity was developed across multiple flavours and packaging formats, creating a consistent product family. Through restrained graphics, considered typography and a unified design system, OSHEE AIR connects the physical product with its wider brand communication across retail and hospitality.
